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MIGHTY ATOM SMASHER RECORDS is an independent record label and development programme founded in 2001 by Kevyn Gammond, with Robert Plant (Led Zeppelin) and Karl Hyde (Underworld) as its patrons. The label is based in Kidderminster, but also operates in centres across the Midlands. The label's aim is to support the development of music in the Midlands and provide emerging artists with a bridge into the creative industries. This initiative is unique because it combines expert music industry knowledge and experience with conventional training and education. Since 2002 M.A.S. Records has issued a number of releases, featuring many unique and talented acts from across the Midlands and beyond. It is the label's aim to showcase music of all types: a diverse mix of pop, rock and experimentation, exploring new and uncharted territories. |
In 2004 M.A.S. Records, in association with the Clifford T. Ward Foundation and BBC Hereford & Worcester, launched the Clifford T. Ward Song Writing Competition to support and nurture new songwriters. The competition was a great success, receiving national and international attention from artists around the world. M.A.S. Records received further recognition when Arts & Entertainment USA filmed a documentary charting the development of the label and Robert's involvement as patron. The documentary has subsequently been broadcast in the USA and worldwide. In 2006 M.A.S. Records was presented with the European Social Fund Award for Learning Achievements, and in 2008 the Rockschool sponsored National Music Award from Access To Music in recognition of the label's outstanding achievement, standards, and quality of provision. |
M.A.S. Records has continued to highlight the rich musical heritage of the Midlands region, with material produced by such acclaimed producers as Joe Gibb (Stereophonics, Funeral For A Friend, Catatonia), Gavin Monaghan (Carina Round, Ryan Adams, Scott Matthews, Kings Of Leon) and John A. Rivers (Dead Can Dance, Ocean Colour Scene). We have also developed many productive relationships with radio (BBC Hereford & Worcester, Kerrang! Radio), television (Red TV) and other media links (Ditto Music). In 2010 M.A.S. Records teamed up with Access To Music and Rockschool, Ltd. to showcase their emerging bands at SXSW in Austin, Texas, one of the largest music festivals in the United States. M.A.S. Records recognises the financial support of the European Social Fund, the Learning & Skills Council, Advantage West Midlands and Rockschool, Ltd. |
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